Every project is different, thats the exciting and challenging part of working on Barbie. Its important to create a design that compliments the toy, stands out on shelf and most importantly is on brand

THE BRAND Barbie is a fashion doll manufactured by the American toy-company Mattel and launched in 1959.

THE DESIGN It is important for each design to compliment the product, clearly communicate the product features, stand out on shelf and stay true to the Barbie brand and overall message of the brand.