Exxon Mobile

Creating an emotional reaction with the viewer was very important, to do so the background music, video and typography had to work together well

THE BRAND Exxon Mobil Corp. is an American multinational oil and gas corporation headquartered in Irving, Texas. It was formed in 1999 by the merger of Exxon and Mobil. 

THE DESIGN It was important to create a very calm and peaceful feeling and create an emotional connection with the viewer. This was a conceptual pitch to help change Exxon Mobil's negative reputation.